Search Engine Marketing (SEM)

PPC Management


A recent study done by Google revealed that more than half of travelers started thinking about a trip whilst online. A destination or means of travel have yet to be decided at that stage and with Resilient Digital’s carefully crafted PPC campaigns, your hotel’s ad may well have a deciding influence on their travel plans.

Thus, we will help set up a Google AdWords account on your hotel’s behalf for any form of paid marketing campaigns which will only help improve your site’s performance. Initial keyword research and budget analysis will be provided by our team to carefully maximize exposure and boost conversions.

Account Setup, Research & Analysis:

  • Keyword Research
  • Ad Group
  • Ad Text Creation
  • PPC Bduget Analysis
  • AdWords Conversion Tracking Code
  • Search Network
  • Geo-targeting (Locations)
  • Google Analytics
  • Linking Adwords & Google Analytics
  • Google Analytics Tracking Code Setup


Our team of PPC campaign management experts will make certain your hotel’s site achieves as much visibility as possible using the necessary keywords while also keeping expenditure at a reasonable cost.

Campaign Management:

  • Keyword Matching Options
  • Keyword Bid Management
  • Geo-targeting


Using the latest technology and tools in the market, we will help to closely monitor and analyze relevant data to determine trends and patterns, report on conversions and your campaign performance in general to help further modify and improve upon your current PPC marketing strategy.

Campaign Monitoring & Analysis:

  • Conversion Tracking
  • Traffic Statistics Analysis
  • Analytics Monitoring


We will furnish you with comprehensive monthly reports so that you are well aware of your PPC campaigns and its performance through said reporting as well as regular performance updates. Additionally, we will also keep you informed of any ideas to conceptualize any future PPC strategies pertaining to the site.


  • Monthly Performance Reports